Fr. Oliver does it again

Father Oliver has another thought provoking post on his blog, which can be found here. I saw the commercial he references in the blog entry while I was on vacation, and I was actually thinking of commenting on it here. It stuck me as a particularly odd pairing of music and commercialism.

I would have just assumed it was another attempt by marketers to misappropriate a classic song to sell stuff like the commercial a few years ago for what brand or product I cannot now remember (Was it for The Gap?) that had for the song "For What It's Worth" by Buffalo Springfield.

I was always struck by the irony of that particular commercial in that one of the premiere songs that captured the spirit of the 1960's rebellion against the Vietnam war was being used to sell stuff to the grandkids of Hippies.

 Father Oliver beat me to it, with theological sentiments worth considering.

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