I saw this all the time in liberal Protestant Christianity, which is why I left it. Mainline denominations are so starved for any sort of discernible growth (most are shrinking from 10 to 25% a year in both membership and average Sunday attendance) that anything that smacks of growth, no matter how heretical or bizarre is embraced and justified under the "the Church must change or die" liberal Protestant banner.
The problem that I always warned about is that razzle-dazzle New Age-y stuff like this is that while it can show growth, not all growth is good. A Cancer grows, but that is in no way good. I am not saying this particular Methodist pastor is a cancer; I know nothing about her other than what this article says, and news media are notoriously bad at covering religion topics objectively. My educated guess is that she is either a theological fad that will soon fade or is creating a ministry that is a cult of personality.
The latter is very dangerous both to parishioners sucked into such places and to the congregation itself because once that pastor either leaves or gets reassigned somewhere else, the entire congregation will collapse. When churches suddenly go from 10 people to 200+, you have to ask these questions because it can just as easily go from 200+ back to 10 because people who only show up for razzle dazzle liturgy or shock value theology are notoriously flighty, and they will be out the door just as quickly to follow the next New Thing that comes down the pike.